Use this to your advantage to get ahead of online conversations. The typical user searches for seasonal trends on Pinterest long before they take action or turn to other platforms.

Pinterest Trends can be a great tool for keyword research, especially if you’re planning a strategy or campaign a few months in advance. It gives you direct insights into what consumers are searching for online, and it gives your brand the ability to cater directly to searchers and what they’re looking for right now. Keyword research is one of the most important parts of a digital marketing strategy or campaign. For example, the top Pinterest trends for 2023 were things like sci-fi outfits, drought-tolerant landscaping, and antique interior decorating.

You can also check out the platform’s annual Pinterest Predicts, which comes out at the beginning of the year and forecasts emerging trends for the year ahead.

These graphs allow you to see topics on a daily, monthly, and yearly interest level, which can be helpful for your marketing efforts, regardless of whether you’re simply filling in a gap in your social media content schedule today or planning ahead for a product launch several months down the road. Each will include graphs so that you can view the level of interest in the topic over a period of time. When you first open Pinterest Trends, you can see the trending topics of the day, as well as trending topics by category.

Pinterest 2020 trends